KaDeWe
The talented people at Tim John – Atelier für Szenografie, Tim and Martin, created the sleek design for the campaign Hello Italy at KaDeWe Berlin. The team made ten Italian-themed layouts for the store’s display windows.
I didn't participate in the design process itself: however, Tim and Martin asked me to make a short documentary teaser showing the creation process and the campaign's final appearance, which I gladly did. After a couple of shooting days, while going through the raw footage, I realized that my shots showing the entire display window didn't quite cut it. These were essential shots, since they provided the feeling for the final composition and look. I decided to fake the last part by recreating an accurate copy of the storefront in 3D and rendering the continuous dolly cam. I set myself the challenge of accomplishing the quality and appearance of the actual footage as closely as possible. The camera footage and 3D rendering should look and feel the same way – ideally without any visual disconnection.
I didn't participate in the design process itself: however, Tim and Martin asked me to make a short documentary teaser showing the creation process and the campaign's final appearance, which I gladly did. After a couple of shooting days, while going through the raw footage, I realized that my shots showing the entire display window didn't quite cut it. These were essential shots, since they provided the feeling for the final composition and look. I decided to fake the last part by recreating an accurate copy of the storefront in 3D and rendering the continuous dolly cam. I set myself the challenge of accomplishing the quality and appearance of the actual footage as closely as possible. The camera footage and 3D rendering should look and feel the same way – ideally without any visual disconnection.
